The world’s largest supplier of tableware for the home, Cutco, said it will no longer sell its hybrid tableware to Amazon after learning the online retailer would soon be launching a puzzle game with the same name.
Article Continued BelowThe game, which will be made by another Canadian company, will debut later this year on Amazon’s Kindle Fire tablet and will have an expected release date of May 3, 2018, CutCo said in a statement Tuesday.
The puzzle game will be available in three sizes: an 11 by 9-inch tablet and a larger 12 by 9.5-inch model.
It’s unclear when Amazon will be able to get the game, or how long it will take to get it up and running.
“We’re disappointed to hear about the cancellation of this innovative puzzle game by Amazon, which is a great example of Amazon’s continued dominance of the e-commerce market,” said Andrew MacLean, CEO of Cutco.
“Cutco is committed to innovation, and we’re grateful for Amazon’s support and support of our products.
We look forward to partnering with Amazon to bring the cutting edge of Tabletop gaming to the Amazon platform.”
Amazon declined to comment.
The company has been expanding its reach in the home gaming market with games including the $99 puzzle game “Maze Runner: The Scorch Trials,” which hit Amazon’s Prime Video service last year, and “Firefall,” an $99 title that launched in November.
Amazon’s recent success in the tablet gaming space has created a potential revenue opportunity for Cutco in the gaming market, said Aaron Pate, the vice president of sales for the Canadian company.
But Amazon has struggled to compete with a growing number of third-party vendors, which often charge a premium for their tablet games, he said.
“The marketplace is a very saturated market and you don’t see the type of game that’s being created by Amazon,” Pate said.
“We think the platform is really a great platform for us to grow our business.”
Amazon and Cutco’s games are not available in the United States.