Posted September 05, 2018 09:32:20 Japanese tableware companies, like Seletti and Kenzo, are making an attempt to compete in the US market, which is home to some of the biggest names in tableware manufacturing.
But many Japanese brands are still making their home in Asia, such as Miele and Mokutte, both of which make Japanese table ware.
A report from The Wall Street Journal on Wednesday details the differences in Japanese and US production methods and manufacturing processes.
The WSJ says the differences are not just in raw materials and technology.
The Journal also reported that some of these differences may be the result of the countrys economic development.
“While most of the Japanese companies that have been expanding in the United States have been focusing on products that they can export and sell domestically, American companies are more focused on bringing home-grown products to their domestic markets,” said Brian Karp, vice president of the United Nations Consumer Affairs Programme.
“The fact that Japanese brands have been able to expand and diversify their products and services overseas has helped to improve the overall quality of the products and the market share of Japanese brands in the U.S.,” he said.
The report says Japanese manufacturers may be able to bring home their products abroad by having local suppliers, but that will not always be possible.
The article notes that some Japanese companies, such a Mieles Mokuten and Moka, are producing Japanese table and cabinetware that are marketed in the West.
This is not necessarily a bad thing, the WSJ writes, as they may bring the products back to Japan in the future.
“There’s no question that Japanese tablewear is in a very good place right now, but it’s not sustainable,” said Ramiro Guadarrama, CEO of Tableware &Co., a Japanese maker of tableware.
“We need to take this seriously.”
The WSJC reports that Japanese firms such as Selettis tableware and Kenzos furniture are selling their products to retailers and online outlets.
However, Selettes tableware is sold in stores and online only.
The Japanese brands Mielles Mokute and Moku Taira are also selling their tableware to U.K. retailers.
The tableware market is expected to expand by almost a third this year, with consumer spending expected to grow by 2.3% to $1.4 trillion, according to the WSJD.